YOPRO
“Fuel your passion.”
the problem.
YoPRO is a high protein yoghurt that wants to bring more brand awareness to their product.
the insight.
Many yoghurts nowadays are filled with artificial colours and flavours, and are filled with sugar. YoPRO is a healthier choice of yoghurt packed with protein, suitable for athletes and active people.
the idea.
Targeting surfers and those who identify as athletic and active, it brings brand awareness in a creative way, to exhibit the protein in YoPRO that they need in their diet.
