fragmented ideas
quick briefs, scamps, unfinalised campaigns, and all that jazz
quick brief
Adidas x Parley
Magazine double page spread
the problem.
Adidas is working with Parley to prevent plastic entering our oceans and transform it into high performance sportswear. They want to create brand awareness that these shoes are saving the oceans.
the idea.
Using the metaphor literally of when trash becomes treasure.
quick brief
Death To Stock
the challenge.
Make the internet a more beautiful: It is our new home. More real. Less fake.
Embrace the Remix: Growth comes from combining existing ideas together. All our work is created to be cut up, sampled, and mashed up with the idea of expanding online culture. As the remix/creator generation grows we want to position ourselves in it clearly.
the idea.
Young adults are too stressed nowadays with their responsibilities. This idea is dedicated to those who just prefer to live their life without any worries, and not hide behind any worries or doubt.
quick brief
Nissan Leaf
the problem.
The relatively high purchase price ($49,990 plus on road costs) and the limited network of recharge stations especially beyond the metropolitan areas. Get the Nissan Leaf on the consideration (shopping) list for city car purchasers.
the idea.
Have a collaboration with Google Maps (as Nissan already has a partnership with Google), and combine the knowledge of sustainability - how much CO2 they release into the air using a fuel-powered car, compared to a Nissan Leaf. It will be able to calculate the amount of CO2 released from their journey and use everyday items as a contrast ratio. Along the way, the car will also pass the objects to show how much audiences have already released. This idea would only occur when audiences are driving towards or around the city as they are the targeted audience.
Google Maps V/O:
Starting route to Hungry Jacks. Wait a sec, did you know that you would be saving the air from around 10 Whoppers worth in weight of CO2 if you had the Nissan Leaf?
For certain places, such as fast food restaurants or famous locations, the key points may be adjusted accordingly so that it further connects and attracts the target audience to understand their carbon footprint.
Google Maps V/O:
Starting route to Crown Melbourne. Hang on, did you know that if you had the Nissan Leaf you would be saving the air from around 26 chip packets worth of CO2?
At the end of the day, or perhaps a separate tab, the app could tally up the amount of CO2 that they have emitted.
quick brief
Project: Unify
the problem.
How can our brand (Domino’s), through the power of our brand idea, help to unify the country in some small or big way? For some reason, the country’s people no longer discuss and debate issues. They just think they’re right no matter what. In fact, it’s so bad that people don’t just believe they are right about these things, they identify with these beliefs personally so to debate an issue is to question one’s very essence. That’s scary and it’s why there’s no debate anymore. And we can’t unify if we can’t even talk about our differences.
the idea.
Knowing that sport in Australia plays a big part in our cultural identity (whether AFL, rugby, cricket etc.), Domino’s has decided to do a campaign surrounding our differences in our teams for the good of sportsmanship and unification. Consumers will scan a QR code after the match which will bring them into the Domino’s app where there will be a live chat room between yourself and one other person who barracks for the opposing team. Stay friendly, chat to them about anything that does not consist of foul language or a bad display of sportsmanship and they score themselves a free pizza (and perhaps even a free side if they add each other on social media).
quick brief
17 Sustainable Goals
the problem.
In 2015, 193 world leaders signed up to the Sustainable Development Goals - a contract designed to ensure all people can live productive, vibrant and peaceful lives on a healthy planet by 2030. Whilst progress has been made over the last 5 years, the world is off track. Numerous areas need urgent collective attention. But they can be chipped away at if people unite together in action.
the idea.
Joining each media (specifying one goal) with a string continuously suggests how the “everyday person” is connected to each other. Each media uses ‘the circle of SDG’ and an ordinary person, suggesting that this could be the TA.
quick brief
Print & Twitter
Brava
the problem.
With the Government’s decision for Victoria to enter a new stage of lockdown, Brava must close all its lingerie stores in Melbourne. Brava’s unique point of difference is its personalised customer fitting service for women D cup & up. Since it cannot provide this service instore, Brava seeks to promote it Virtual Fitter, bra fitting service.
the idea.
While using a metaphorical tone, it is direct to the point whilst engaging the target audience.
quick brief
Death To Stock
the problem.
Death To Stock is a stock photo and video company who seem to have lost this edge. The connotation behind the phrase “stock photos” has become “uncool and uncreative”, and they want to create an unexpected campaign and push their brand awareness in a more positive and risky light.
the idea.
Young adults deserve freedom instead of being confined to what society expects of them.
