WRIGLEY EXTRA

the problem.

Find new category users for the Fast Moving Consumer Goods (FCMG) product, Wrigley Extra peppermint gum.

the insight.

Introducing Wrigley Extra gum into a new market category, Household Bug Repellent, to attract new consumers. The product is also non-aerosol and biodegradable, that is made from natural ingredients, that do not harm the environment when being used or disposed; unique to the current market leaders.

the idea.

Aerosol cans are problematic, replacing them with Wrigley Extra gum is the best solution.

the executions;