Pop Resinance is a brand developed for Assessment 3: Industry Project, with the objective of creating and selling resin artwork inspired by popular culture. Through this project, the strategy, certain brand assets, and mockups & mood boards for some touchpoints and social accounts were produced. One of the main objectives will be to showcase my skillset built from the past three years, and exercising them through this project. The end goal for this project is to have an understanding of the market and finalise brand assets before launching the products.
Below is the strategy overview and the brand styleguide created before the launch of the product.
