Creators: Audrey Hardha (art director), Holly Turner (copywriter)STORY BOX LIBRARY (SHORTLISTED)
“Imagine the best stories read aloud by our favourite storytellers.”
the problem.
As there are many competitors in the popular children’s entertainment category, Story Box Library are against strong competitors which are a free source or offer celebrity appeal. They want to build a stronger brand awareness and increase their revenue.
the insight.
Although they are against strong competitors, Story Box Library have strong mascots and are a safe place that mothers are able to trust if they were to leave their children in safe hands.
the idea.
By using their mascots as a focal point, we aimed to have varying locations in which digital mothers (the TA) would be able to scan the QR code attached, bringing them either their main page or a demo of a story. We wished to target both the mothers and their kids to vibrant colours and fun mascots.
the executions;
Magazine Double Spread, located on shelves near libraries
Flyers, located on shelves near libraries
outdoor / ambient
Vinyl floor stickers placed in front of popular shops that mothers attend such as Coles or Woolworths