LEGO

the problem.

Play is under threat. It has become a "nice to have" rather than a "need to have" where we are taking play away from kids: 2 in 10 kids say they have no time to play and parents struggle to see the value of it - packing kids full of extracurricular activities and traditional school learning.

the insight.

Nowadays, students neglect their own creativity because they’re too busy being bogged down with study and worrying about grades. Studies have shown that creativity can do wonderful things, it can be a gateway to inspire divergent thinking and can establish new neural pathways, generating new ideas.

the idea.

We want to inspire students to put together play and productivity while being efficient!

the executions;