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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6134e9de6b869e6955145044/1630857710521/breakoption-24.png Art Direction - Lego (Shortlisted) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6134f1ed7a172e50d6bf98cb/1630860136567/FLYING-VEHCILE.gif Art Direction - Lego (Shortlisted) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6134f51a96754e3b7ef7de2f/1630860585145/JUNGLEANIMAL.gif Art Direction - Lego (Shortlisted) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6134f542cfd4e845f8ef486d/1630860624750/italiandish.gif Art Direction - Lego (Shortlisted) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6134ee8d760ddb0a6d06f393/1630858943694/sharepage-11.png Art Direction - Lego (Shortlisted) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6134eaa49340b23c3db3da7f/1630857917352/options-21.png Art Direction - Lego (Shortlisted) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6134ea18a635c26572e7400f/1630857803041/mainscreenredfixed-19.png Art Direction - Lego (Shortlisted) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://audreyhardha.com/art-direction/fish-ish monthly 0.5 2021-09-06 https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6134fcf8a823c83c83d7b904/1630862594563/FINALPACKAGINGback.png Art Direction - Fish-ish - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6134fb40760ddb0a6d07af0b/1630862679457/3d-pkg-final.gif Art Direction - Fish-ish - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6134fd94ab7cdf3ad6cf6e7a/1630862806824/packaging.png Art Direction - Fish-ish - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6134fd2c549d8c3a31967f67/1630862647851/FINALPACKAGINGsmaller.png Art Direction - Fish-ish - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6134fdf95ee7186522a158e7/1630862849841/top+of+packaging.png Art Direction - Fish-ish - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6134fed0d188a369b53bf225/1630863765542/brand+activation.png Art Direction - Fish-ish - Make it stand out Research shows that people are confused when it comes to just what is lab grown meat. We need an activation that involves them and helps them understand what lab grown meat is. Introducing: Home-grown Fish-ish. This kit, handed out for free in supermarkets across Australia, gets you involved in growing Fish-ish, all from the comfort of your own home. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6134ff48a713a152e6f99712/1630863765546/product+activation.gif Art Direction - Fish-ish Finley, your chatbot and lab assistant, can be found by scanning the QR code on the top of your can. He’s here to give you all the instructions you need, as well as reminder notifications to tend to your tuna. He’ll also invite you to share your progress with the hashtag #homegrownfishish and your reaction to trying it for the first time! https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/613502a4984b3672193fc0a0/1630864131015/15+sec+preroll+2.png Art Direction - Fish-ish - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6135023a9a810e50b5ae7ce1/1630863934400/15+sec+preroll.png Art Direction - Fish-ish - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/613503c9f1416e7c12a0beb5/1630864448431/%5Efinal+Instagram.png Art Direction - Fish-ish We found out that there are many microplastics that can be found inside canned fish due to them digesting them from the ocean. However, as we are a lab-grown tuna product - this is not going to be an issue. We chose a social media post, specifically on Instagram as it is most aligned with the target audience, who like to keep up with the latest trends. The colour is shown only for our product so that the main focus would be more on Fish-ish itself. Our chosen art style is black and white doodles, which matches our tone of voice and the target audience would pay more attention. This image here is a depiction of a plastic bag trying to grasp onto "fish-ish" yet it’s failing to do so (just floats away), thus no plastic in Fish-ish. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6135046ca713a152e6f9eb3a/1630864508095/metrolite-v3.gif Art Direction - Fish-ish Our main insight for this metrolite is: Ethical sourcing of tuna. Metrolite advertisements will be seen at popular areas where our TA are found, such as a tram or bus stop. We are using simple yet eye-catching visuals and typography to attract audiences that seem to just be passing by. It also explains how tuna won’t be harmed in the process of Fish-ish, thus emphasising the ethical benefits of it. https://audreyhardha.com/art-direction/pop-resinance monthly 0.5 2021-10-13 https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6166fb9174358f3f92fcde62/1634140847931/home-page-gif.gif Art Direction - Pop Resinance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/6167043bb22c5e3f75d493de/1634141295765/loki-product+faster.gif Art Direction - Pop Resinance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/t/616702db4af26b2e1736f26c/1634141175555/marvel-collection+faster.gif Art Direction - Pop Resinance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/6166f082f3d00f1d5540865c/6166f7748b348d389732c809/1634137972550/0001.jpg Art Direction - Pop Resinance https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/6166f082f3d00f1d5540865c/6166f7761915c7519e1747c5/1634137974603/0002.jpg Art Direction - Pop Resinance https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/6166f082f3d00f1d5540865c/6166f76edbe9b0086b32fb73/1634137967367/0003.jpg Art Direction - Pop Resinance https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/6166f082f3d00f1d5540865c/6166f76e0e25f66e8eef0b64/1634137966146/0004.jpg Art Direction - Pop Resinance https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/6166f082f3d00f1d5540865c/6166f76e9675ea6adcb5300f/1634137966299/0005.jpg Art Direction - Pop Resinance https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/6166f082f3d00f1d5540865c/6166f76e1915c7519e17479c/1634137967367/0006.jpg Art Direction - Pop Resinance https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/6166f082f3d00f1d5540865c/6166f772e5bcd801af9bfca0/1634137971102/0007.jpg Art Direction - Pop Resinance https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/6166f082f3d00f1d5540865c/6166f7722c358e53de6fd5f9/1634137971110/0008.jpg Art Direction - Pop Resinance https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/6166f082f3d00f1d5540865c/6166f77074358f3f92fc6b34/1634137968630/0009.jpg Art Direction - Pop Resinance https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/6166f082f3d00f1d5540865c/6166f772eb9fe0215d8acc54/1634137971113/0010.jpg Art Direction - Pop Resinance https://static1.squarespace.com/static/5f7caee21a22b52719d305f1/6166f082f3d00f1d5540865c/6166f77214b8f123756b0240/1634137971102/0011.jpg Art Direction - Pop Resinance